SYRACUSE, NY — Pennsylvania’s approximately 5,000 family dairy farms produce nearly 10 billion pounds of milk annually, and a good amount of that milk goes into making delicious, sweet ice cream. To highlight Pennsylvania dairy farm creameries this summer, American Dairy Association North East is looking for its first honorary chief ice cream officer (CIO) to sample ice cream and share their experiences through social media along the way.
“We want to spotlight the amazing family dairy farms in Pennsylvania and promote that many of them make delicious, local ice cream on site,” says Patrick Carney, the association’s vice president of marketing and digital strategy. “This is an incredible way to celebrate National Ice Cream Month (July) and encourage people to follow our CIO’s journey to learn about Pennsylvania’s dairy farms on Instagram and TikTok (@AmericanDairyNE).”
The honorary CIO will be paid $5,000 to visit 20 creameries, taste their ice cream and create social media content highlighting Pennsylvania’s family dairy farms and the delicious, sweet treats they make. This amazing “ice cream road trip” will take about two to three weeks and all travel-related expenses will be covered.
To qualify, the applicant must be at least 18 years old, have a valid driver’s license, access to a car, and active car insurance. They must also be a legal resident of Pennsylvania, New Jersey, Delaware, Maryland, New York, the District of Columbia, or Virginia.
Each applicant is required to submit a video via TikTok or Instagram explaining why they should be chosen as CIO. VisitChiefIceCreamOfficer.com for details on how to apply. The deadline to apply is May 20.
“Judging will be based on creativity, originality and excitement for ice cream,” Carney says. “We want someone who is excited about going on a road trip and visiting family farms. They should be adventurous and love creating videos and posting on social media.”