Sharing dairy’s story builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged for by ADA North East during April:
Dairy Farmer-Dietitian Promotes Solar Eclipse-Inspired Recipes
Ahead of the Solar Eclipse on April 8, ADA North East arranged for dairy farmer and registered dietitian Abbey Copenhaver to promote eclipse-inspired Savor recipes on WSYR TV ABC Syracuse and WUHF TV FOX Rochester. She also demonstrated recipes on WIVB TV CBS Daytime Buffalo and the station featured a homepage takeover with ads directing to the recipes. Stations in Buffalo, Syracuse and Watertown aired the Savor Solar Eclipse Ad.
Watch a News Clip with Abbey: CBS Daytime Buffalo
Chief Ice Cream Officer Search Sparks Media Interest
ADA North East launched its search for a Chief Ice Cream Officer (CIO) on April 9 to recruit applicants. The job posting got the attention of the media. The success of our coverage within our region includes 120 media placements, over 1.4 million traditional media impressions, and a publicity value of $170,924!
The announcement of the search for the CIO has generated stories across our region from TV to print to radio including on WPVI TV ABC Philadelphia, WTAJ TV CBS – Johnstown-Altoona, WPHL TV CW Philadelphia, WPIX TV NYC, KYW-AM Radio Philadelphia & WCBS Radio NYC and York Daily Record. The Philadelphia Inquirer interviewed Patrick Carney, our Vice President of Marketing & Digital Strategy, about the search.
Read more: Philadelphia Inquirer.
Watch News Clip about CIO Opportunity: WPIX TV NYC.
For more dairy news coverage generated around the region by our Public Relations team, visit https://www.americandairy.com/about-us/news-coverage/.
Sustainable Dairy Farming in Spotlight for Earth Day Celebrations
On Monday, April 22, which is Earth Day, our Good For You Good For the Planet ad began running on stations in Buffalo, Rochester, Syracuse, Albany, D.C., Baltimore, and Harrisburg along with website ads and banners linking to our Sustainable Nutrition landing page.
Our Every Day is Earth Day on Northeast Dairy Farms article published on NJ.com, PennLive, Lehigh Valley Live, Staten Island Live, the Staten Island Advance, and the Syracuse Post Standard along with ads and banners directing readers to the above landing page.
New York State Dairy Ambassador Promotes Dairy Industry
A Spectrum News story with New York State Dairy Ambassador Olivia Maslyn ran 93 times in five Upstate New York markets.
See More: “New Generation of Farmers” Spectrum News
Dairy Farmer Helps Retailer Launch Fill A Glass With Hope® Campaign
Dairy farmer Tricia Knight Boyce, from Chapel’s Country Creamery in Easton, Maryland, did an interview on WMAR TV ABC announcing the Fill A Glass With Hope® kickoff of the campaign at Shoppers.
Watch the News Clip with Tricia: WMAR TV ABC