Sharing dairy’s story builds trust for dairy with consumers and helps grow sales. Here’s a roundup of media coverage arranged for by ADA North East during May:
Local Dairy Farmer Featured in Video Series “Dairy Diaries”
ADA North East promoted Freeville, New York dairy farmer Tyler Beck’s participation in Dairy Diaries, a video series hosted by Saturday Night Live comedian Vanessa Bayer. The story was featured on Syracuse.com, NYup.com, SILive.com, Ithaca Journal, WXHC Radio and Finger Lakes Daily News. “Dairy Diaries” featuring Beck Farms was featured on the front page of the Cortland Standard dairy section! Our Public Relations and Industry Relations teams also coordinated the story on page 7 highlighting Walnut Ridge Dairy.
Read More: Cortland Standard
Chief Ice Cream Officer Search
There have been 317 news stories about our search for a Chief Ice Cream Officer. The stories have a publicity value of $283,452.01. The latest stories about the search appeared on WNY News Now Celoron, NY, WFMZ TV Redding, WBRE TV NBC Scranton, MyLittleFalls.com, Penn Live and ESPN Web Story. Patrick Carney, vice president of Marketing and Digital Strategy at ADA North East, did a live interview with WITF-FM radio, Harrisburg. The station posted the interview on their website.
Listen to the interview: WITF-FM radio website
Blender Bike Yogurt Smoothies
Our Public Relations team coordinated great news coverage of ADA North East’s Fuel Up Your Potential event held on May 22 in Philadelphia. Stories aired multiple times on WCAU-TV NBC, WPVI-TV ABC, KYW-TV CBS and Telemundo 62 for a total of over 600,000 impressions and $35,000 in publicity value. Shenandoah Sentinel featured a story on the Saint Clair School District smoothie bike event to highlight new dairy smoothies on the cafeteria menu.
See the Story: Fuel Up Philly (WPVI)
Milk celebrated during National Beverage Day
In celebration of National Beverage Day, observed on May 6, WJZ-TV CBS Baltimore visited Broom’s Bloom Dairy to highlight Maryland’s state beverage – milk. During the broadcast, the anchors showcased their Maryland State Fair Undeniably Dairy milkshake trophies.
See the Story: Broom’s Bloom Dairy (WJZ-TV CBS Baltimore)
Ag Week Story Earns Reporter an Award
Spectrum News reporter Krystal Cole recognized the hard work of farmers with a local, human-interest news story, “Celebrating Agriculture Week in CNY” that aired in March. The story featured Tuscarora Dairy farm in Chittenango. The story won Cole recognition for “Best Photo Essay” from Syracuse Press Club.
See the Story: ADANE AG Week story
For more dairy news coverage generated around the region by our Public Relations team, visit https://www.americandairy.com/about-us/news-coverage/.